Our Purpose

Nurturing the Passion for Food and Heartfelt Connections

Creating memorable connections through delicious meals

Our Products

Elevating Your Table With Innovation

GoodyCo offers a wide variety of high-quality, innovative food and beverage products

Our People

Unleashing Potential, Igniting Passion

Our GoodyCo Family is the heart of our success

Our Process

Igniting a Culinary Transformation

Transforming the food landscape through Innovation and technology

A Timeline of Connection and Innovation

Goody Launched by Sheikh Ahmed Saeed Basamh with a vision to become one of the leading regional packaged food companies in Saudi, started with Tuna, Shortening.

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Goody introduces Peanut Butter and Mayonnaise to Saudi market.

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Goody launches Pasta and Canned Food range while expanding geographically in the region.

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Launched two new brands targeting new segments. Cofique launched to compete in the coffee category, while Treva launched as a value-brand.

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Revitalized company purpose, vision, and strategies.

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GoodyCo identity revamp launched to become the house of brands where Goody, Cofique, and Treva reside.

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  • 1969
  • 1980s
  • 1990s
  • 2000s
  • 2010s
  • 2020s

Our Pillars of Success

Purpose

Nurturing the Passion for Food and Heartfelt Connections

Creating memorable connections through delicious meals

Products

Elevating Your Table with Innovation

GoodyCo offers a wide variety of high-quality, innovative food and beverage products

People

Unleashing Potential, Igniting Passion

Our GoodyCo family is the heart of our success

Process

Igniting a Culinary Transformation

Transforming the food landscape through innovation and technology

 Our House of Brands

Our Products

A Flavorful Symphony of Innovative Food Experiences

We understand that cooking is more than just a task. It's an act of love. That's why we offer the highest quality ingredients to help you create mouthwatering dishes for your family and loved ones. Add a burst of flavor to your dishes with GoodyCo's wide variety of delicious consumer products that allow you to easily enhance any meal. Make every meal a celebration with GoodyCo.

@goodyCo